1. A two-week gig won't last longer than two weeks
  2. It's unlikely that you'll get to hire your friends
  3. You won't present directly to the client

But rules are made to be broken. When the marketing team at indie soft drink brand Cheerwine wanted to move forward with one of my campaign ideas, I wound up working on it for several months., hired two of my former Creative Circus classmates to help out and flew to Salisbury, N.C., to pitch directly to the Cheerwine C.E.O. Months after selling them a cool bit of intellectual property, my old project manager sent me the video below, to show me we'd made the local news.