GET OVER IT ALREADY

Zicam is a homeopathic spray that's supposed to alleviate symptoms of sickness. One of our Creative Circus instructors vouched for this product 100% — but she was always sniffling and blowing her nose in class. Weird. All I really remember about this campaign is how much my panelists hated it. That and how it wound up in CMYK a year later. :)