KEYSTONE LIGHT - ROMANCING THE ‘STONE
Keystone Light is basically Coors Light for college kids. So for a series of online videos, we needed to show how Keystone Light is an essential part of the college experience.
KEYLIGHTFUL - Raspberry & LIME ‘STONE
Keylightful was a brand new product from Keystone Light. Its mascot is a sunglasses wearing dog named Lil Breezy Key-Z. Our task was to create some :15s for a product-launch sweepstakes, which enticed college students with a grand prize of $500 for spring break.